Disciplines

Art design

Education

2003.04 - Diploma in Japanese Studies

2002.02 - Ph.D., Tsinghua University

1995.02 - M.A., Academy of Arts & Design, Tsinghua University

1987.07 - B.A., Academy of Fine Arts, Fujian Normal University

1981.01 - B.A., Xiamen Academy of Arts and Design, Fuzhou University

Current Courses

Brand Image and Strategy Design

Visual Symbol Design

Introduction to Creative Design

Creative Thinking and Methods

Master’s & Ph.D. Advising

Master's students - Brand image recognition system design

Ph.D. Students - Historical and theoretical research on brand image strategy design

Research Interests

Brand image strategy and design, Visual symbol design

Selected Publications

Wei Huang, Gain Wisdom by Design—Introduction to Art &Design,ordinary high school art curriculum standard experimental textbook design volume,People's Education Press,  2005(1), P. 1-6;

Wei Huang, The Reading of Beauty—Books Design,ordinary high school art curriculum standard experimental textbook design volume,People's Education Press, 2005 (1), P. 32-44;

Wei Huang, The Awakening of Modern Design Consciousness in The Art of Calligraphy,Art Observation (National Chinese Core Journal), 1999 (12), p. 32-33;

Wei Huang, The Theories and Methods of “Open Eyes”——a Problem of Cultivate Creative Thinking in The Art Design Education,Art & Design (National Chinese Core Journal), 2002(1), p.8-13;

Wei Huang,The Application of Creative Thinking in Brand Logo Design, China Arts and Crafts Research Album,China Photography Press,2002(1),p.550-559;

Wei Huang,The Rational Thinking about “Creative Thinking” in Art Design,Art & Design (National Chinese Core Journal),2002(1),p.7-8;

Wei Huang,The Research about Training Methods of Artistic Design Creativity,Outstanding Papers Album of Higher Education Society of Tsinghua University,2005,p.154-176;

Wei Huang,Training of Creative Thinking in Art Design,Art Education (National Chinese Core Journal),2006(7),p.10-11;

Wei Huang, The Interpretation of Interpretation——Interpret The Innovative Thinking of Cultural Industry in Shenzhen,Art & Design (National Chinese Core Journal),2006(4),p.9-10;

Wei Huang and Yan Zhang, Only Lean on the Old Sell New, Can We Unfading——The Core Cultural Value of Brand Image of Time-honored Food, Art & Design (National Chinese Core Journal),2008(2),p.38-39;

Tingjun Sun and Wei Huang, Harmony in Diversity, Increasing the Value Altogether.——The Visual Image Design of Business Hotel Brand Architecture, Modern Advertising (National Chinese Core Journal),2009 Academic Journal(2),Total (167),p.53-55

Wei Huang, Zhi Yang, Cultural Creativity Enhances the Independent Brand Power of Enterprises, Hundred Schools in Arts (National Chinese Core Journal),2010(5), p.12-16 ;

Zhi Yang, Wei Huang, Research on the Current Situation and Countermeasures of Creative Design Industry in Shenzhen， Hundred Schools in Arts (National Chinese Core Journal),2010(1), Total (112), p.7-11 ;

Wei Huang， Xiaomei Nie，The Development Track of Brand Image Theory Under the Vision of Marketing, Art & Design, (National Chinese Core Journal),2012(5) ;

Xiaomei Nie, Wei Huang, Separation and Blending: the Development Trend of Business Image Theory from the Perspective of Terminology Evolution, Modern Advertising (Core journals of Journalism and communication in China),2013 (12), p.12-17;

Xiaomei Nie, Wei Huang, Innovative Thinking and Entrepreneurial Spirit:An Analysis of the Core Values of American Master of Design Art, China Printing Technology Annual Report(2015), p.227-234;

Wei Huang,From Connection to Unicom- From Lausanne to Beijing International Fiber Art Biennale Brand Image Improvement, The 9th Proceedings from Lausanne to Beijing International Fiber Art Biennale, China Architecture & Building Press,2018(1),p.18-31.